Released on: August 18, 2008, 10:41 am

Press Release Author: Christina Anderson

Industry: Real Estate

Press Release Summary: The customized IDX solution is helping Osborne & Co. to
fulfill their mission of "cultivating long term personal relationships with buyers
seeking the most educated choice in a real estate purchase".

Press Release Body: EUGENE, ORE. - IDX, Inc. is pleased to be providing customized
IDX search tools to James Osborne and the rest of the Osborne & Co. Team from
Naples, Fla. With the use of the IDX Broker software, Osborne, a member of the MLS
of Naples (Naples), now has access to an MLS search application that works by
extracting listing details from Naples, formatting the raw data into a user-friendly
search form, and transferring it directly to Osborne's website. This occurs
automatically each day and the data can be customized to Osborne's exact
specifications.

Different search options such as a city search, address search, and map search help
consumers find their ideal property with little hassle and wasted time. Clients
visiting Osborne's site can perform detailed searches using more search fields
typically reserved only for real estate agents and then save their choices to a
favorites folder which allows them to organize properties they are interested in.
The search fields, display options and extras help to create a personalized feel
that consumers will appreciate while searching for Naples homes and properties.

IDX Broker's features are beneficial for both clients and brokers including the
ability for Osborne to access clients contact information and details about saved
searches. Osborne also benefits from productivity boosting utilities such as lead
management tools and detailed traffic statistics through which he can gain a clearer
understanding of what consumers are looking for and then apply his lead generation
tools. In addition to being able to feature his properties on the site, Osborne's
listings are automatically distributed to popular search engines.


About James Osborne
"James M. Osborne, President of Osborne & Company, Inc. is an Accredited Buyer
Representative with more than 30 years experience in Florida, and across the country
in capacities such as full project development, direct sales, sales management,
project marketing, consultation and complete market analysis for both residential
and commercial properties. As a 25 year resident of Southwest Florida Jim
understands the choices in residential communities, builders and developers. As a
successful builder, marketing executive and developer of master planned country club
and waterfront communities, his expertise in the residential real estate market and
property evaluation is exemplary. Jim is an avid golfer with a keen understanding of
the game as it relates to real estate and has worked with experts such as Arnold
Palmer in designing and developing golf course communities around the country. Since
opening Osborne and Company in the summer of 1996, he has successfully completed
transactions totaling more than $100 million in exclusive Naples, Bonita Springs &
Estero neighborhoods."


About IDX, Inc.
Based in Eugene, Oregon IDX, Inc. is nationally known as a leading provider of real
estate search applications. IDX, Inc. manages over $1 trillion worth of active
listings data from over 150 Multiple Listings Services (MLS). IDX Broker is IDX,
Inc.'s principle real estate software utility. The easy to manage and customizable
software helps real estate professionals display home listing data from their
multiple listing service (MLS) on their individual and/or office websites. For more
information on the services provided by IDX, Inc., please visit www.idxbroker.com.


Web Site: http://idxbroker.com

Contact Details: PO Box 71866
Eugene, OR 97401
8004219668
christina@idxbroker.com